Case file: Bank × Character IP
Gifts worth keeping.
- Client
- Bank × Character IP
- Industry
- Banking, licensed character collaboration
- Year
- 2025
- Active ingredients
- Packaging, print & spatial graphics, Creative direction & campaigns
The symptoms
A regional bank ran a campaign with a globally loved character brand and needed the physical side of the activation to feel like a real collaboration, not a sticker slapped on a bank giveaway. Everything had to work within the IP owner's approval process, alongside other agencies running the pop-up stands and the mascot.
The prescription
Make the gifts things fans actually keep. We developed a set of pastel mini fans, one per fan-favourite character, a custom hard-shell suitcase, and co-branded balloons for the branches and malls. Then we turned waiting time into play: a DIY station where customers built their own luggage tag strap with iron-on patches of popular characters, so every visit ended with something personal.
> Scenes marked (concept) are AI-generated for this portfolio using the approved product artwork. All characters and marks shown are trademarks of their respective owners, shown here only as part of the licensed collaboration.
Side effects
- 01Five-character mini fan set and custom luggage, produced to IP-owner approval
- 02A hands-on DIY luggage-strap activity at the campaign stations
- 03Co-branded balloons that carried the campaign through the mall
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