> Branding, campaign & packaging services in SingaporePick your poison
Three services, done properly. Most clients start with a Brand Detox and come back for The Hit and Hard Copy once the foundations are right.
RX 01: Brand strategy & identityThe Brand Detox
Flush out the clutter, find the core, rebuild it sharp.
The Brand Detox is Dope Creatives' brand strategy and identity service: a brand audit, positioning, naming, tone of voice and a complete visual identity system with guidelines, typically delivered in 7 to 10 weeks.
Most brands are not broken, they are cluttered. We strip yours back to what it actually stands for, then build a name, voice and visual identity that people recognise in half a second.
Active ingredients
- Brand audit
- Positioning
- Naming
- Tone of voice
- Logo & identity system
- Brand guidelines
Best taken by: Founders rebranding after growth, a pivot or a merger.
RX 02: Creative direction & campaignsThe Hit
Campaign ideas that land hard and stay.
The Hit is Dope Creatives' creative direction and campaign service: one campaign concept, key visuals, art direction for photo and video, and a rollout kit your team can run across social, print and retail.
One sharp idea, pushed across every touchpoint. We write the concept, direct the look and hand your team a rollout kit that keeps the campaign consistent long after launch.
Active ingredients
- Campaign concept
- Key visuals
- Art direction
- Photo & video direction
- Social content system
- Rollout kit
Best taken by: Launches, relaunches and seasonal pushes that need to cut through.
RX 03: Packaging, print & spatial graphicsHard Copy
Things people can hold, open and walk into.
Hard Copy is Dope Creatives' packaging, print and spatial graphics service: packaging design, print collateral, signage, wayfinding and retail or booth graphics, taken through to print-ready files and production checks.
Your brand is judged on the shelf, the counter and the wall. We design packaging, print and environmental graphics that feel as good in the hand as they look on screen.
Active ingredients
- Packaging design
- Print collateral
- Signage & wayfinding
- Retail & booth graphics
- Merch
- Print management
Best taken by: Consumer brands, retail, F&B and anyone with a physical footprint.
> Branding questions, answeredRead the label
How long does a branding project take?
Most brand identity projects take 7 to 10 weeks from the first workshop to final files. Campaigns usually take 4 to 8 weeks, and packaging depends on the number of SKUs and print lead times.
What is included in a brand identity project?
A brand identity project includes a brand audit, positioning, tone of voice, a logo and visual identity system (colour, type, imagery, layouts) and a brand guidelines document, plus the key templates your team needs to apply it.
What is the difference between brand strategy and brand identity?
Brand strategy decides what the brand stands for, who it is for and how it should sound. Brand identity is how that strategy looks and feels: the logo, colours, typography and design system. Strategy comes first, so the identity has a reason to exist.
Do I need a full rebrand or a brand refresh?
You need a full rebrand when your business, audience or offer has changed and the old brand no longer fits. A refresh is enough when the positioning still works but the visuals feel dated or inconsistent. We tell you which one after the first discovery session.
What should I prepare before hiring a branding agency?
Bring your business goals for the next two to three years, who your best customers are, the competitors you are compared with, your rough budget and timeline, and any existing brand assets. That is enough for a useful first conversation.
Can a branding studio also design packaging and print?
Yes. Dope Creatives designs packaging, print collateral, signage and retail graphics, and manages print checks, so the brand stays consistent from the logo to the product on the shelf.
Who owns the design files after the project?
On final payment you receive the final artwork files and the rights to use them for your brand. Working files and unused concepts stay with the studio unless agreed otherwise in the proposal.
Open after hours
Not sure which one?
Tell us where the brand is stuck. We will prescribe what it actually needs, even if that is less than you expected.
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