> Journal: branding guides for foundersUnder the influence

Straight answers to the questions founders ask before, during and after a rebrand. Written by the studio, no fluff added.

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How much does branding cost in Singapore?

Branding in Singapore can cost anything from a few thousand dollars for a logo to well over S$50,000 for a full rebrand. The price depends less on the logo and more on the scope: how much strategy is involved, how many touchpoints need designing, who does the work and how many decision-makers must sign off.

29 September 2026·3 min read

Brand strategy
Rebrand or refresh? 7 signs your business has outgrown its brand
How to tell whether your business needs a full rebrand or a brand refresh: seven warning signs, and a quick test to decide which one fits.
29 September 2026·3 min
Brand strategy
What a brand identity project includes (and what it doesn't)
The deliverables of a brand identity project explained: strategy, logo, visual system, guidelines and templates, plus the things usually left out of scope.
29 September 2026·3 min
Brand strategy
Brand strategy vs brand identity vs marketing: what's the difference?
Brand strategy, brand identity and marketing explained in plain terms: what each one is, how they connect, and which to fix first when growth stalls.
29 September 2026·3 min

How much does branding cost in Singapore?

Rebrand or refresh? 7 signs your business has outgrown its brand

What a brand identity project includes (and what it doesn't)

Brand strategy vs brand identity vs marketing: what's the difference?