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Case files from brands that came in cluttered and left craveable.

SōngHè Plus: An in-store supermarket activation for SōngHè Plus (SongHe Plus) enriched fragrant rice: an educational pallet display, sampling counters and a touchscreen quiz game, with Yetivate.

Case file 01

SōngHè Plus

Same rice. Plus a reason to stop.

2025
Packaging, print & spatial graphics / Creative direction & campaigns

Bank × Character IP: Fan gifts, custom luggage, balloons and a DIY luggage-strap activity for a bank's campaign with a global character brand.

Case file 02

Bank × Character IP

Gifts worth keeping.

2025
Packaging, print & spatial graphics / Creative direction & campaigns

ETL 外星之光: Rebrand, packaging, website, social and visual merchandising for an environment-first cleaning brand, with illustrator Akinori Oishi.

Case file 03

ETL 外星之光

From a sad planet to a happy one.

2022
Brand strategy & identity / Packaging, print & spatial graphics / Creative direction & campaigns

Eva Rental: Brand identity and a booking-first website for a new excavator, vibro hammer and auger rental company in Singapore.

Case file 04

Eva Rental

Built for speed. Booked in a message.

2020
Brand strategy & identity

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