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Dope Creatives

Case file: Eva Rental

Built for speed. Booked in a message.

Client
Eva Rental
Industry
Construction equipment rental
Year
2020
Active ingredients
Brand strategy & identity
Eva Rental cover

The symptoms

Eva Rental launched from zero, a spin-off of an established construction company renting excavators, vibro hammers and augers, with or without operators. In a market where contractors book whoever answers first and turns up on time, a brand-new name had to look fast and dependable from day one, and booking a machine had to be as quick as the machines themselves.

The prescription

Speed you can rely on. The red swirl behind the wordmark is a motion trail, and the heavy italic letters lean forward as if they are already on their way to site. Navy keeps it steady, blue to cyan keeps it quick. On the website we stripped booking back to the essentials: a clear machine catalogue and WhatsApp booking forms, so a contractor can send a complete request in one message instead of a string of calls.

Dispensed by DopeLogo & wordmark (2020)Website with machine catalogue & WhatsApp booking (2020)Brand application concepts

> Beyond the logo and website, the images below are AI-generated brand application concepts created for this portfolio to show how the identity scales. They are not photos of real rollouts. Eva Rental has since rebranded with another agency.

Fleet livery: prime mover and low-bed trailer, on the move.
Fleet livery: prime mover and low-bed trailer, on the move.
Stationery: letterhead, name cards, envelope, compliment slip and rental quotation.
Stationery: letterhead, name cards, envelope, compliment slip and rental quotation.
Name cards: white front, navy back with a spot-gloss swirl.
Name cards: white front, navy back with a spot-gloss swirl.
Stickers and machine ID plates.
Stickers and machine ID plates.
Vibro hammer housing in the navy and red system.
Vibro hammer housing in the navy and red system.
Auger drive unit, on a landed-housing site.
Auger drive unit, on a landed-housing site.
Crew workwear: shirts, hi-vis vests and hard hats.
Crew workwear: shirts, hi-vis vests and hard hats.
Uniform and PPE kit.
Uniform and PPE kit.
Service vehicle livery.
Service vehicle livery.
Site hoarding.
Site hoarding.
Yard entrance signage, lit at dusk.
Yard entrance signage, lit at dusk.

Side effects

  • 01A launch-ready identity for a brand-new business
  • 02Booking simplified: machine catalogue + WhatsApp forms
  • 03One system, from name card to low-bed trailer
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